Swedish company Flattr is attempting to use social 'approval' buttons to allow readers to reward content producers. Think in terms of Twitter's Favorite button or an Instagram Like. Facebook likes are not yet part of this service though.
The process is simple:
- Sign up to Flattr and pay in a monthly donation to your account
- Link up your social accounts to the service
- Use social as you normally do
- At the end of the month, your monthly donation is divided up between all the sites you liked or Favorited that month (minus 10% for Flattr)
A slight catch of course is that the blog or user you liked has to be a Flattr member as well.
Flattr is a micropayment system - more specifically, a microdonation system
that allows content creators to tap into their fans and followers for financial support. It’s a Twitter Fav button with real meaning ie. money on top.
that allows content creators to tap into their fans and followers for financial support. It’s a Twitter Fav button with real meaning ie. money on top.
Monetizing content online has been a very long-standing question. Advertising has been the dominant means of making money online. Flattr has implemented the online equivalent of "tip" allowing online user to leave micropayments to owners of contents that they enjoy or like.
Obviously users have control over how much money they deposit into the system each month, but it does nonetheless provide a new angle to their liking behaviors. Of course, with Twitter tightening down on how applications use their ecosystem, it remains to be seen how they'll respond to this kind of service, especially with their drive to further monetize their platform.
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