Article Marketing the right way

Article marketing is a type of advertising in which businesses write short articles about themselves, their company or their field of expertise as a marketing strategy. A primary style for the articles includes a bio box and byline (collectively known as the resource box) about the business.

Article marketing is one of the most common methods employed by marketers to drive traffic to their sites because it’s very simple and can even be outsourced for a small fee. It is mainly done via article directories. Article directories with good web page ranks receive a lot of site visitors and may be considered authority sites by search engines, leading to high traffic. These directories then give PageRank to the author's website and in addition send traffic from readers. Even though many article directories have been ‘slapped’ by Google and it’s not as easy to get a first page ranking with a single article anymore, article directories are still a useful medium to drive a lot of traffic to your blog.

The primary goal behind article marketing is to get search engine traffic to the article so that the author can strengthen their authority and influence within their field, while also leveraging that traffic for their own site(s). The key to article marketing is that the author should be providing value with their articles, not just promoting their site, products or services.

The trick to getting a lot of traffic from article marketing is to target specific keywords and keyphrases with your article, making sure the article is of high-quality (just like your blog content) and then building links to that article to get high search engine rankings for your chosen keyword or keyphrase.

It is possible to get your articles outsourced for a price of $3-$50 per article. However, “if you pay peanuts you get monkeys” and with cheap articles you’ll likely get poor content. Personally I don’t want to associate myself with poor content but you could use these low-quality articles to build backlinks to your quality articles and increase their search engine rankings.
Some of the most popular article directories include Ezine Articles, GoArticles and ArticlesBase. You can find a list of more directories over on Here