If you are a blogger or an internet marketer who still uses the methods of the past few years, then you are living in a very ancient period in terms of changes and trends that are shaping how things get done on the internet. The fact is that even one week in the blogging sphere is a very long time and is more than enough to cause very significant changes on the internet.
That is the reason why Marshable, a blog dedicated to the latest tech news and start ups, is able to beat TechCrunch, who is a leader the tech news blog industry, in terms of unique pageviews. Marshable has recently overtaken TechCrunch in terms of traffic statistics despite TechCrunch's long-standing reputation. This is because in the internet world, things change really fast and those who refuse to adapt will surely be the losers.
TechCrunch became the first ever blog to reach 1 million subscribers which is proudly displayed on their Feedburner chicklet. It has been able to establish itself as the industry leader over the years, with the opinions of its founder Michael Arrington gaining attention over the tech world. They have the reputation of breaking out insider informations and deals such as Google's 1 billion plus acquisition of YouTube.
In the last couple of years though, that’s changed. Mashable – still trailing far behind TechCrunch in feed subscriber numbers – began to overtake them in traffic figures. This transition happened most notably in parallel with the rise of Twitter and Facebook as platforms to share content.
What did Marshable do?
Mashable adapted their content to the social media space and started publishing more articles than ever before. TechCrunch, on the other hand, didn’t fully adopt this strategy. They quickly fell behind Mashable on all social media platforms, with their established (and far larger) RSS readership just not enough to counteract the changing internet landscape. Their site is still huge, of course, but a new leader in the industry emerged. That is it!! The social media has changed the phase of the internet in current times.
Viral content is very crucial in attracting large audience for your site. This means to find out find what videos, memes, and stories are hot right now, and make sure your readers see them first. Making use of the social media such as Twitter and Facebook to spread the popularity of your site is very common these days and might want to give it a shot.
There is an article on Yahoo News that had received 14,000 comments within 4 hours of going live — there are over 20,000 right now. You might expect that the story covered important world news like a natural disaster or a political debate that everyone is chiming in on, but it didn’t.
Instead, it was just 300 words, accompanied by a picture of Jersey Shore’s ‘Snooki’ without any make-up on. Seriously, that was it. The ‘I don’t want to live on this planet anymore’ meme comes to mind. Speaking of memes, the rise of certain websites also seems to mimic this trend. Pinterest, 9Gag, QuickMeme and TinyChat all cater to people looking to fill the gaps in their day and they’re growing at an incredible rate.
The community choose the ‘news’, and that’s just what the community want to see.
Thursday, August 9, 2012
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